December 2006

Google takes on Rand Fishkin and Link Baiting

Posted by admin on December 17, 2006 in SEO Theory

Google BlogSearch is the only major tool for which Google doesn’t offer an official blog. Tonight the Blogsearch interface went offline for a while. I don’t know why. I cannot check the Blogsearch blog because there is no such blog.
About the best you can do is browse the various official blogs and [...]

Footprints in the Web

Posted by admin on December 16, 2006 in SEO Theory

There is an amazing lack of imagination in online marketing techniques today. 8 years ago it was all about innovation. Now it’s all about beating the same methods to death regardless of how ineffective they have become. That’s because as the industry grows it fragments into sub-populations.

There are the dinosaurs, behemoths in [...]

When Search Updates Collide

Posted by admin on December 15, 2006 in SEO Theory

I don’t read WebmasterWorld. I cannot stand all the complaining and references to PR; and I find the vast majority of posts there are about as useful to Search Engine Optimization as a sore thumb is to a carpenter. Which is not to say everyone who posts at WMW is clueless. Quite [...]

Doctor, Doctor, I’ve got a bad case of Web-page flu!

Posted by admin on December 14, 2006 in SEO Theory

Back in the day before people heard about Google, I and a few other SEO know-it-alls used to tell people that a great alternative to search engine optimization was to build up lots of inbound links from other Web sites. The traffic and visibility those links created for sites were, in some well-documented situations, [...]

Designing the perfect SEO tool

Posted by admin on December 13, 2006 in SEO Theory

Search engine optimizers love their tools, and for the life of me I don’t know why. Most of the tools I have seen through the years are pretty much duds and losers. The basic SEO tool these days is some sort of backlink checker. If you’re “lucky”, you’ll also get Toolbar PR [...]

How much would you pay for this link?

Posted by admin on December 12, 2006 in Link Building

When Rand Fishkin came back to Seattle from the December 2006 SES Chicago, he wrote on SEOmoz that “Search Engines Say OK to Pay-per-Post Services”. If you follow that link, you’ll find a comment where Google Webspam engineer Matt Cutts says:
Just to chime in and expand on Adam’s comment: Google wants to do a [...]

What might an object-oriented search engine look like?

Posted by admin on December 10, 2006 in SEO Theory

Back when I was helping traditional programmers evaluate the strengths and weaknesses of object-oriented programming, I used to describe objects as “bounded data spaces”. That is, you establish a set of rules that define your data and what you can do with it. An object is a piece of data that is associated [...]

Hakia is a true semantic search engine

Posted by admin on December 10, 2006 in Search Engine Optimization

Digital Ghost — one of the big-time old-timers of search engine optimization — has taken up blogging again. A couple of days ago he posted about Hakia, a new semantic search engine. Oh yes, I said it: “semantic search engine”.
But before you get out your crusty old “Latent Semantic Indexing” paintball guns and start nailing [...]

Why do your search rankings change?

Posted by admin on December 10, 2006 in SEO Theory

One of the most frequently asked questions in SEO forums is a variation on the question, “Why did I lose my search engine rankings?” A few days ago, Darren McLaughlin of Sootle Web took a look at the question. He says there is no point waiting to tweak pages after a fall in [...]

Semi-natural linking — a topic for SEOs in 2007

Posted by admin on December 9, 2006 in Link Theory, SEO Theory

This has been a strangely productive morning for me. I went over to Spider-food’s search engine optimization forums to scan posts and share some ideas that have been percolating in my head for a few weeks, and I found myself writing a new paper on Site Wide Links Recapped as of December 2006.
While most [...]

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