2007

Season’s greetings

Posted by Michael Martinez on December 24, 2007 in General

I’m on vacation this holiday week and I don’t think I’ll be posting anything to SEO Theory. I hope everyone has a safe and happy holiday season.
I’ll resume posting to SEO Theory next week.
Best wishes for the season and the new year to all of you!

Domain names don’t matter for SEO

Posted by Michael Martinez on December 21, 2007 in Intermediate SEO

Why would I say such a thing as “domain names don’t matter for SEO” when every self-appointed SEO expert on the Web would leap to argue that domain names make a big difference?
A query for “president of the united states of america” might lead a naive person to conclude that domain names don’t seem to [...]

The P-language of search engine optimization

Posted by Michael Martinez on December 20, 2007 in Advanced SEO

Have you ever heard of P-Language? There is more than one and they really have nothing to do with each other. “P-Language” is a descriptor for a poosited language, a pseudo language, or a placeholder language in a family of languages. The languages may be programming languages, specification languages, or human languages.
You [...]

How propaganda shapes SEO theory

Posted by Michael Martinez on December 19, 2007 in Advanced SEO

People don’t stop to think before typing things onto the Web. This is a phenomenon I’ve seen many times through the years. After the endless flame wars that have plagued mailing lists, Web forums, news groups, and blogs you’d think the experienced Web surfing population would not only get a clue, but that [...]

Introducing the SEO Theory Search Engine Optimization Quick Reference Guide

Posted by Michael Martinez on December 18, 2007 in General

Everybody wants me to write a book on SEO Theory but no one wants to give me time to do it.
So here is the next best thing. I’ve added a 71-page eBook to the SEO Theory white papers section. The eBook is an expanded version of an in-house document we’ve compiled for our [...]

2007 Search Blog Awards

Posted by Michael Martinez on December 17, 2007 in General

Loren Baker has opened nominations for the 2007 Search Blog Awards. His categories this year include:

Best SEO Blog
Best SEM Blog
Best SEO Plugin for Wordpress
Best Search Agency Resource Blog
Best Link Building Blog
Best Social Media Marketing or Optimization Blog
Best Local Search Blog
Best Video Search Blog
Best Mobile Search Blog [...]

The Best SEO Theory blog posts of 2007

Posted by Michael Martinez on December 17, 2007 in General

The SEO Theory blog is now one year old. Although I began posting to Blogger we moved the site to this domain early in the year after Blogger improved its service. For about a month around March I had to let the SEO Theory column languish until we were able to set up [...]

Standards for SEO - Can optimization be standardized?

Posted by Michael Martinez on December 14, 2007 in Advanced SEO

There was some interest in my proposed Journal of Case Studies in SEO Theory but not enough, I think, to justify going forward with the project. It would be asking too much of too few people to take on such a project. I may feel people out next year to see if interest [...]

Micropages - State of the art content structures

Posted by Michael Martinez on December 12, 2007 in Content Theory

The odds are pretty good that if you have been surfing the Web for at least a year you have seen a micropage and not recognized it for what it is. If you have been surfing the Web for at least five years the odds are pretty good that you HAVE seen a micropage [...]

Internal linking technical tips for SEO

Posted by Michael Martinez on December 11, 2007 in SEO Theory

Although it could reasonably be said that much of what I post on SEO Theory is opinion, anecdotal, etc. I want to make clear that what follows is entirely opinion.
Everyone’s opinion counts for something in search engine optimization. If there were only one way to do things we’d all be doing things the same [...]

Next Page