January 2007

Three SEO solutions for impossible clients

Posted by admin on January 16, 2007 in SEO Theory

Intransigence is the leading cause of search engine invisibility. Anyone who has been helping other people optimize their sites for at least a year has probably run into at least one good-hearted soul who doesn’t want the optimizer to change a thing on their beautiful Web site. This could be a good friend, [...]

Google search and Yahoo! search and my search

Posted by admin on January 15, 2007 in SEO Theory

I just did a spot check on Digital Point’s keyword suggestion tool and noticed something interesting. More people search for “Google” (182,858 queries per day on the WordTracker side) than search for Yahoo! (126,312 queries per day). However, more people search for “Yahoo! search” (3809 queries per day) than for “Google search” (2214 [...]

SEO Milestones: How search optimization theory evolved

Posted by admin on January 14, 2007 in SEO Theory

Many historical Internet marketing perspectives have been written through the years, but all the SEO histories I have read leave me feeling something is lacking. They don’t look at the contributions made by pioneers and the forces of evil. With the dark side of SEO, there is no light side.
Today, search engine optimization [...]

Working the search engines into your content

Posted by admin on January 12, 2007 in SEO Theory

Google has posted a list of its most popular custom search engines. I don’t see Xenite.Org anywhere on the list but I suppose we’re just not as popular with the seaching public as, say, the New York State DMV (I can see how searching for driver license information in New York is a matter [...]

How bad SEO advice becomes conventional SEO wisdom

Posted by admin on January 11, 2007 in SEO Theory

Good advice is bad advice. Remember that, because when you find yourself nodding in agreement with someone who is giving you bad SEO advice, it’s because you are hearing good SEO advice.
Let me share an anecdote from when I was in technical school. I enrolled in a Data Processing technology program. There [...]

The long cost of silence, the hard cost of sharing

Posted by admin on January 10, 2007 in SEO Theory

As I’ve indicated a few times, I’m under a very tight non-disclosure agreement, the most iron-clad I have ever signed. Essentially, all my new SEO research and test results belong to my employer. One might ask how many more posts I can make here before I run out of useful things I’m allowed [...]

What does Google tell you about your site?

Posted by admin on January 9, 2007 in SEO Theory

NOTE: Several edits have been made several days after the original article was posted.
One of the most bizarre practices I have seen develop in the SEO world over the past couple of years is the increasing reliance upon other search tools (particularly Yahoo! and Alexa) for analyzing positions and backlinks in Google. While I [...]

Will Google delist 400,000 innocent sites?

Posted by admin on January 7, 2007 in SEO Theory

That’s a very loaded question, but it was an obvious one to me after I read about an interesting situation today. It seems The Disney Blog was delisted for having hidden text that the blog owner did not know about. Six Apart, the makers of Typepad, apparently have their software embed hidden text [...]

The SEO Quality Test

Posted by admin on January 6, 2007 in SEO Theory

Someone at work handed me an article today about measuring SEO success. Does that mean I should brush up my resume, knuckle down and work harder, or just roll my eyes and sigh heavily because yet another sales guy doesn’t get it?
Some of my current responsibilities include training staff in advanced SEO theory (including [...]

Beyond the Value of the links

Posted by admin on January 5, 2007 in SEO Theory

It’s a sad irony that you can probably judge the value of an SEO by how often he or she refers to (Toolbar) PR — as if it means something — more than you can judge the value of any page in Google’s index by its Toolbar PR value. Toolbar PR is dead. [...]

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