February 2007

This blog is being moved

Posted by admin on February 26, 2007 in General

I’m pretty fed up with blogger’s stupidity. I’m in the process of archiving this blog on a new domain and after I’m satisfied I’ve got a new blog set up I’ll begin the rebranding process.
Can’t say how long that will take. I may approve a few more comments but I’m not going to keep this […]

SEO Theory sanity check: looking ahead

Posted by admin on February 23, 2007 in SEO Theory

It is ironic that this blog, which now ranks 1st on all four major search engines for “seo theory”, receives much of its traffic from people clicking on bookmarks or typing in the URL directly. Google Analytics is not too clear on what people search for to find this blog, but my name tops […]

You will love these guaranteed proven free easy 100 quality links

Posted by admin on February 22, 2007 in SEO Theory

Digital Ghost recently asked what’s the most effective word you can use in a headline?. That took me back a few years. In fact, many people have studied the phenomenon of words that compel interest.
If you’re in American politics, today’s most compelling words are “we made a huge mistake (but please don’t ask […]

Search engine love: now they crawl me, now they don’t

Posted by admin on February 21, 2007 in Link Building, Link Theory

In PageRank: Where it helps, where it doesn’t help, and other facts I noted that “one of the classic crawling strategies that Google has used is the amount of PageRank on your pages” (Source: Matt Cutts). That, of course, is only part of the story.
Another part of the story is that Google does not […]

The alchemy of SEO magic

Posted by admin on February 20, 2007 in SEO Theory

Arthur C. Clark coined the expression “any sufficiently advanced technology seems like magic”. Las Vegas entertainers, however, know that any quick movement of the hand — combined with a bit of tacit redirection from the illusionist’s eyes — also seems like magic.
Search engine optimization seems like magic because you mix a few ingredients together, […]

Web Intelligence Operations: What search engines don’t tell you

Posted by admin on February 19, 2007 in Competitive Analysis, Search Engine Optimization

At the highest level, we can divide the factors that affect any given page’s rankings in search results into four categories:

What the Webmaster does with the page
What other Webmasters do with their pages
What the search engines do with their data
What people search for

Technically, you can insert a fifth category between the first two: What the […]

Lies and Half-truths SEOs pass around

Posted by admin on February 18, 2007 in Seo Myths

The recent “SEO is/isn’t like rocket science” argument was one of the most shameful episodes in the history of an extremely arrogant industry. Most of the people who dispense “communal SEO wisdom” casually refer to absolute nonsense as if it were fact. Here’s a reverse grading system you can apply to any of your favorite […]

Google Supplemental Results Questions and Answers

Posted by admin on February 17, 2007 in Supplemental Pages

This will be my last discussion of the Google Supplemental Results for a while, unless Google or one of its employees says something newsworthy in the near future. I need to move on to other topics.
Q: Do you share all your research about Google’s Supplemental Pages
No, although I’ve shared more research recently because pretty […]

Google Broken: Supplemental Pages Not Being Parsed And Indexed

Posted by admin on February 16, 2007 in Supplemental Pages

In March 2006 I reported in several online discussions that my most recent estimates of Google’s index size put it at between 25 billion and 30 billion pages. That research was most likely performed on pre-Bigdaddy data centers, but I cannot find where I shared the actual numbers — which is very unusual for […]

Google’s Web Apartheid: Gone Supplemental and Getting Nowhere

Posted by admin on February 15, 2007 in Supplemental Pages

Google Supplemental Pages have almost become the most popular topic on the SEO Web today. Naturally, many business site operators feel they have a lot to lose by going supplemental. A few months ago I was of the opinion that having pages in the Supplemental Index really didn’t matter. I saw plenty […]

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