February 2007

5 ways to launch a new multiproduct eCommerce site - badly

Posted by admin on February 14, 2007 in SEO Theory

So you want to be the next Amazon. Yeah, that’s everyone’s dream. Well, I don’t want to overpromise the goods and services because, frankly, Amazon has invested years in building brand value. You won’t be able to achieve anything similar in one year or less.
But let’s pick on a few verticals where [...]

Yesteryday’s SEO advice at today’s prices

Posted by admin on February 13, 2007 in SEO Theory

This post outs a major content thief and spammer that has slipped under Google’s radar for a very long time. Happy Valentine’s Day, Googlers. Don’t get so caught up in being Googlers at SES London that you overlook the obvious, blatant content-theft spam that is hurting the quality of your search results.
Every day [...]

How to end search engine slavery

Posted by admin on February 9, 2007 in SEO Theory

Years ago, in an SEO forum far, far away, a business site operator complained that he was unable to get any productive rankings on search engines. I asked him what he was doing to build traffic to his site. His reply: “I’m trying to improve my search engine rankings.”
We went back and forth [...]

How to build long-lasting trusted value-passing links

Posted by admin on February 8, 2007 in Link Building, Link Theory, Supplemental Pages

With each algorithmic update Google moves closer to providing less and less trustworthy search results because it continues to apply an arbitrary standard of trust that is neither documented nor understood. What Google has publicly stated and what it has clearly done is move away from a blind trust in the Web’s mythical democratic [...]

The best kept secrets in SEO

Posted by admin on February 7, 2007 in SEO Theory

If you cannot get a new Web domain to rank competitively in six months, get out of the business. I don’t believe any domain should have to age for 1-2 years before it can be ranked for a commercial term. That’s absolute crap.
It’s this kind of nonsense that has stripped the SEO industry [...]

Chasing alligators and other SEO secretions

Posted by admin on February 6, 2007 in SEO Theory

Shari Thurow has divided search engine optimization into two camps: Short vs. Long-term SEO. Wonderful topic. Couldn’t say it better myself.
In fact, I was planning to say something altogether different anyway. But Shari’s comment about algorithm chasers caught my eye. I understand what she’s saying and I agree with her. [...]

More on Google’s fictitious clicks and click fraud

Posted by admin on February 4, 2007 in SEO Theory

I recently moved my personal blog off of Blogger and — for some odd reason — reset the comment control on this blog to only allow members of the blog (me) to post comments. Sorry about that.
Rather than try to repost comments to my previous article (Google’s fictitious clicks are more myth than fact), [...]

Google’s fictitious clicks are more myth than fact

Posted by admin on February 2, 2007 in SEO Theory

People are still hammering Google over its response to allegations of incomplete click-fraud detection. So Google has responded and Matt Cutts, in an unofficial capacity as far as I can determine, has spoken up in support of Google on his blog.
Employee loyalty is commendable and it says a great deal about the quality of [...]

Overcoming the Heiro Effect in SEO

Posted by admin on February 1, 2007 in SEO Theory

The technology has already left the linkers behind.
In the movie “Other People’s Money”, Danny DeVito plays an investment fund manager who arranges a buyout of a struggling steel company. At the climactic stockholders’ meeting where DeVito makes his pitch, he stands before several dozen families who have held stakes in the small company for [...]

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