March 2007

I link, therefore I spam

Posted by Michael Martinez on March 8, 2007 in Link Theory, Seo Myths

There is an editorial choice behind every spam link. Think about it. Links don’t just magically appear out of thin air. Someone makes an effort to create links, even if that effort consists only of sending a robot out to hammer blog comments with irrelevant link content.
Editorial review is a very thin behind which to [...]

The cost of changing URLs

Posted by Michael Martinez on March 6, 2007 in Search Engine Optimization

Every week people look in SEO forums for help with decisions on whether to change URLs for contetn on their sites. Some people want to change domains completely and they ask if they’ll lose their rankings.
Well, we know you lose your rankings, so the real question comes down to: what’s the return on your [...]

The Links, the PageRanks, and the Domains

Posted by Michael Martinez on March 6, 2007 in Link Theory, Seo Myths

By definition, PageRank is a quality ranking for each web page. You won’t find many people in the search engine optimization industry who get that exactly right. In fact, you’ll find a diverse selection of definitions if you search for the definition of ‘PageRank’.
The voting metaphor is cited very often, but PageRank is [...]

New blog is live

Posted by Michael Martinez on March 5, 2007 in General

I don’t normally do my own sysadmin but I’ve done some hands-on stuff here at the new SEO Theory so I take full responsibility for all the ugliness. I have also rebranded the links I control (and could find) to point to this domain rather than to the Blogspot address. And I see [...]

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