April 2007

Web Spam 101: Do SEO Bloggers Dream Of Eclectic Forums?

Posted by Michael Martinez on April 30, 2007 in Web spam

I learned more about basic search engine optimization from spammers than I have ever learned from all the high-and-mighty “ethical” SEOs combined. Think of me what you will, but I know a great deal more about the Black Hat Arts than I have ever written about.
Here at work we’re required to build strictly ethical, […]

Keywords for Beginners: How Important Is The Query?

Posted by Michael Martinez on April 28, 2007 in SEO Theory

Matt Sawyer quoted the SEO Theory blog on his Marketing Chat forum, linking to my Query Busting: What The New Kid Should Do post from the other day.
Matt listed the four points I addressed in the order I presented them:

How many sites “optimize” for the query
How many sites pay for advertising
How many backlinks the number […]

Intermediate SEO: Power Keyword Optimization

Posted by Michael Martinez on April 27, 2007 in Intermediate SEO, Search Engine Optimization

Years ago when everyone cared about the keywords meta tag an SEO guru whose name I no longer recall wrote an article about the concept of “power keyword optimization” (my memory is a little fuzzy on the exact wording). You may see references to it as “power keyword sets”, “power keyword phrases”, etc.
All of these […]

Utilizing Content Emergence For SEO

Posted by Michael Martinez on April 25, 2007 in Search Engine Optimization

There is a topic I have been wanting to write about lately that I’ll content Content Emergence Theory. Think of Content Emergence as the random creation of documents about a topic.
If you are familiar with the Big Bang Theory, then you know that many scientists believe the universe began as a single point which […]

Query Busting: What the new kid should do

Posted by Michael Martinez on April 24, 2007 in Competitive Analysis

There’s nothing like a competitive SERP. I mean that. Literally. There is nothing like a competitive SERP. Of course, every time you say something in an SEO forum, anyone who disagrees with you is more than likely to say, “You obviously don’t compete for competitive queries.”
Most people evaluate queries on […]

Defining Meta SEO Theory

Posted by Michael Martinez on April 23, 2007 in Intermediate SEO, SEO Theory

There are several different types of search engine optimization. You can classify search engine optimizers by more than one standard, so figuring out what the true “core” classes of SEO may be is quite challenging.
On the ethical level you have the so-called White Hat SEOs, Grey Hat SEOs, and Black Hat SEOs. The imagery is […]

SEO Algorithm Roundup: AOL, Ask, Google, Live, & Yahoo!

Posted by Michael Martinez on April 22, 2007 in SEO Theory

How well do you know the search engine algorithms? Most SEOs would probably fail a simple test covering the basics. Algorithm chasing is not highly regarded in the industry. Here are some pros and cons for algorithm chasing, followed by a roundup of basic algorithmic facts for the 5 major search services […]

Where Are All The Paid Links Going?

Posted by Michael Martinez on April 20, 2007 in Web spam

Search engine optimization has sort of peaked and has been in gradual decline for the past several years. As more and more so-called SEOs focus on link-building, true search engine optimization falls into disrepute and becomes a smaller part of the picture.
From a search user’s perspective, the vanishing art of search engine optimization is […]

SEO Theory for Beginners

Posted by Michael Martinez on April 19, 2007 in SEO Theory

The SEO Theory site appears to be building its audience, and given how many articles I’ve written over the past few months maybe it would be helpful to the new readers if I recap the basic points of SEO Theory.

The definition of Search Engine Optimization

Search Engine Optimization is the art of designing or modifying Web […]

The incredible untouchable links

Posted by Michael Martinez on April 17, 2007 in Link Building, Link Theory

You want to manipulate Google’s search results through link anchor text. Google doesn’t want you to do that. That’s really what it comes down to.
No matter what Google does to prevent you from manipulating link anchor text, you will always find ways to do it. Google can at best only hope to […]

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