April 2007

Would you like links with that copy?

Posted by Michael Martinez on April 16, 2007 in Link Building

Xenite.Org received another link request this weekend. Actually, we received two and I’m still thinking about one of them. But the other request was doomed from the start. Someone sent us a press release.
There are no pages on Xenite.Org that ask people to submit press releases to us. We are not [...]

SEO Mythology: Old Domains Versus New Domains

Posted by Michael Martinez on April 15, 2007 in Seo Myths

Question: What does this query have in common with this query, this query, and this query?
The domain was registered in October 2006. It was apparently launched in January 2007. So here we are in April 2007 and the domain is ranking well for several different expressions.
They’re not what SEOs would consider to be [...]

All the link-building rules you will ever need

Posted by Michael Martinez on April 13, 2007 in Link Building, Link Theory

So I was reading SE Roundtable’s report on the 2007 SES New York Linking Strategies session. I was not only disappointed to see such lame, outdated advice being shared at a major conference, I was convinced that we made the right decision not to send me to New York.
Most people know that I’m highly [...]

How to Use the Universal Ranking Equation

Posted by Michael Martinez on April 10, 2007 in SEO Metrics, SEO Theory

There are four things that influence your search engine rankings:

What you do with your Web content
What other people do with their Web content
What the search engines do with their data
What people search for

If you could quantify those things, you’d have a formula that outlines how search engines determine rankings. You would not be able [...]

Putting links into your visitors’ hands

Posted by Michael Martinez on April 9, 2007 in Link Building, Link Theory

One of the least discussed methods of building links is the gizmo offer. As you build content and value into your Web site, you may find it useful to include a content gizmo on your site. If it makes sense, offer that content gizmo to other people for inclusion on their sites. [...]

Internal Links versus External Links

Posted by Michael Martinez on April 4, 2007 in Link Theory, SEO Theory

SEOmoz released its latest version of the search ranking factors document that Rand Fishkin originally compiled a couple of years ago. He invited about 35 people to participate in the survey this time around and the new article, in my opinion, accurately reflects the SEO community consensus on many points.
Which is to say there [...]

Quick note on comments

Posted by Michael Martinez on April 4, 2007 in General

I naively assumed I would see obvious notifications of comments awaiting moderation, as with Blogger. However, if Wordpress can do that we haven’t set it up to do that. I’ve only just discovered a few comments awaiting moderation and have approved them.
Sorry.

Optimizing with content zones

Posted by Michael Martinez on April 3, 2007 in Intermediate SEO, Search Engine Optimization

Every Web page can be divided into five zones: the header, the left and right margins, the footer, and the body. Many page templates follow this model closely. Outside the body, the most heavily used content zone tends to be the left margin, but most people only use that space for navigation.
You can divide the [...]

Charting trends

Posted by Michael Martinez on April 2, 2007 in SEO Theory

I often tell people you need at least a year’s worth of data about search referrals and Web traffic for any given topic before you can really begin to understand how to optimize for queries relative to that topic.
But that’s not always the case. When you deal with industries that are continually producing new [...]

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