May 2007

A9’s new interface: Search goes amazing

Posted by Michael Martinez on May 10, 2007 in General

Nobody has really taken Amazon’s A9 search engine very seriously but they just redesigned the user interface and in doing so they blew Ask, AOL, Google, Live Search, and Yahoo! out of the water.
Unable to build their own competitive search technology, Amazon has now teamed up with Microsoft’s Live Search (still branded as Windows Live [...]

Secret Web Power: How obscure links promote your site

Posted by Michael Martinez on May 9, 2007 in Link Theory

SEO specialists everywhere look for the PageRank and anchor text they can get from linking sources but they don’t stop to consider the other values that links may pass. In fact, in the past I have said that links pass 6 types of value. However, there is more value to be found in [...]

Silly myths many SEOs still believe

Posted by Michael Martinez on May 8, 2007 in Seo Myths

Search engine optimization is an ever-changing field of truths, truisms, ideas, and beliefs. It’s the most evolutionary faith-based system I’ve ever encountered because things change every year.
Nonetheless, despite the fact that many SEO gurus tell you to constantly experiment, evaluate, and adjust a lot of well-known SEOs occasionally get a bad idea stuck in [...]

Optimizing site launches

Posted by Michael Martinez on May 7, 2007 in SEO Theory

The best search engine optimization begins before the Web developer ever puts two lines of HTML and CSS code together. Now, most people just don’t know that and they should not be faulted for creating the site first and then wondering what to do about search engine traffic.
Even though it’s not rocket science, search [...]

Avoiding the unsustainable link-baiting pyramid scam

Posted by Michael Martinez on May 3, 2007 in Link Theory, Web spam

It’s only a matter of time before link baiting becomes so formulaic that people launch “build your link bait reputation” schemes. There are already proto-pyramid link baiting schemes rolling through the blog community. I participated in the popular “blog tag” game earlier this year, as did Matt Cutts of Google and many other [...]

Link Building Basics: Why your link strategy sucks

Posted by Michael Martinez on May 2, 2007 in Link Building

Another hopeful self-published author dropped by the SF-Fandom forums to tell us about his book. I wish every self-published author all the success in the world, I really do. But dropping by a forum to promote your book is about as ineffective as dropping by a forum to tell people to buy products [...]

Web Spam 101: Blog Farms and Copy Swapping

Posted by Michael Martinez on May 1, 2007 in Web spam

A link farm is any collection of Web sites where all the member sites link to all the other member sites. The classic link farm implementation calls for each site to have a “links” page that is reachable from the root URL. All the linking is done from “links” page to root URLs.
Of [...]

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