June 2007

Intermediate SEO: Developing Intermediate SEO Techniques

Posted by Michael Martinez on June 29, 2007 in Intermediate SEO

Intermediate SEO Techniques

What is the difference between an intermediate SEO (a Journeyman SEO) and a beginner SEO (an apprentice SEO)? Intermediate search engine optimization demands a level of research and innovation that the beginner is just not ready for.
The Apprentice SEO is still learning the fundamental principles and doing things by the book. […]

How SEO Forums Help Me

Posted by Michael Martinez on June 28, 2007 in General

Although a fair number of new people have found this blog, most of you seem to be pretty advanced in the fields of Internet Marketing and Search Engine Optimization. As you know I don’t often discuss the basics because, well, most of you know the basics.
Still, I’ve been very critical of SEO forums through […]

SEO External Links - How do external links help SEO?

Posted by Michael Martinez on June 27, 2007 in Link Building, Link Theory

A lot of you seem to be interested in the expression “SEO external links”. So, okay, here is a post about SEO external links. But before I spam SEO external links to death for you, let me digress for a moment about optimizing for long-tail searches.
Some of you have already noticed that I […]

Why your domain name sucks

Posted by Michael Martinez on June 26, 2007 in SEO Theory, Seo Myths

There is currently another discussion on the LED Digest about domain name construction. This topic comes up often in various online marketing discussion groups. It’s not really an SEO issue but the question is almost always phrased as an SEO question:”Should I include hyphens or underscores in my domain name?”
A similar question was […]

Optimizing search results pages

Posted by Michael Martinez on June 25, 2007 in SEO Theory

Google doesn’t like indexing search results pages unless they add value to their users. Of course, one of the oldest SEO tricks is to point links to search results pages in the hope that they’ll be crawled. But do you understand why people used to do this and what the possible outcome of […]

SEO Myth: Press releases for SEO

Posted by Michael Martinez on June 22, 2007 in SEO Theory, Seo Myths

I was reading The Crowded World of Press Release SEO by Greg Jarhoe and noticed something odd. He wrote, “It signals that adoption of the innovation called search engine promotion in 2004, press release optimization in 2005, and press release SEO in 2006 has moved from the early adopters to the early majority.”
Hm. […]

Good copy: You are who you write about

Posted by Michael Martinez on June 21, 2007 in SEO Theory, Search Engine Optimization

Relevance is a meaningless concept without copy. Copy is relevant to the query. Sometimes the copy is found off the page, and as we all know some search engines believe that off-page copy is actually useful for determining relevance.
For example, you could say that anchor text describing the Google query ‘failure in the […]

ThirdGen SEO: You own the search engines

Posted by Michael Martinez on June 21, 2007 in SEO Theory

I usually carry my leftover trash out of movie theaters when I leave, even though I see the cinema staff moving in to clean up everyone’s tossed popcorn, half-empty drinks, and candy wrappers. I grew up learning to appreciate clean theaters where the seats are not horribly stained like some axe-murderer leaped off the […]

ThirdGen Look: How SEO got its groove back

Posted by Michael Martinez on June 20, 2007 in SEO Theory

There are three recent developments which have put search engine optimization into “Unplugged” mode.
First, the major search engines have been rolling out integrated search algorithms: AOL, A9, Google, and Ask have all jumped aboard the ThirdGen Search (outdated people living in the past might call it “Search 3.0″) bandwagon. I think it’s only a […]

When URLs divide: Managing search engine crawling

Posted by Michael Martinez on June 19, 2007 in Link Building, Link Theory, SEO Theory

Canonicalization is now well-known and understood so people are generally very good about setting up 301 redirects and setting the canonical status of their domain names in Google Webmaster Central, in their server configurations, etc.
Many Webmasters (and SEOs) remain somewhat backwards about using consistent linking formats for their internal links. Relative URLs don’t hurt […]

Next Page