The 7-Point Editorial Test For Free Articles

Posted by Michael Martinez on August 11, 2007 in Content Theory

Every now and then I submit an article to ezinearticles.com, which I still read from time to time as they have some interesting stuff there (a lot of fluff, too, in my opinion, but some good writers get through on occasion).

As someone who has reused free articles on a few sites, I am frustrated by the inconsistent quality of free articles available at the various services. Most of the articles are too poorly written to be worth inclusion in a hand-edited Web site.

So I decided to share my thoughts as an article user (I don’t place ads on the article pages) in the hope that people will take a little extra time to improve their free article quality. Of course, irony had a hand in either the composition of editing of my article. In a section right after I berate people for not knowing how to use their pronouns, I omitted (or the editor omitted) a “be” that should have been included.

Oops.

Anyway, here are my 7 Editorial Test Points For Free Articles. I look at these factors in my own writing and in the copy my staff producess as well as in free articles.

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About the Author

Michael Martinez is the Director of Search Strategies for Visible Technologies, Inc. A former moderator at SEO forums such as JimWorld an Spider-food, Michael has been active in search engine optimization since 1998 and Web site design and promotion since 1996. Michael was a regular contributor to Suite101 (1998-2003) and SEOmoz (2006).

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