August 2007

Building a query space

Posted by Michael Martinez on August 23, 2007 in SEO Theory

In search reputation management you have to define and protect a “name space”, which is the portion of search results that are relevant (in your view) to the name you protect. Some people define their name space to be the first position across all search engines. Some people define the name space to [...]

I feel the SERPs move: Optimizing for site search

Posted by Michael Martinez on August 22, 2007 in SEO Theory

I’ve looked at so many search engine results pages I can tell at a glance whether a query is competitive. There are subtle signals of competitiveness that stand out like sore thumbs after you have seen them thousands of times. People know to look at the title tags and URLs, but there is [...]

How To Write An SEO Technician Resume

Posted by Michael Martinez on August 21, 2007 in General

The shortest interview I ever gave a job applicant lasted between 5 and 10 minutes. I really felt sorry for the young man because I had invited him to come talk to us based on his resume. He really needed a job but I needed to hire someone who could do more than [...]

Group Connectivity Theory for SEO

Posted by Michael Martinez on August 21, 2007 in SEO Theory

There are several ways to get a new Web site crawled and indexed. While I and most other people in the industry no longer believe in direct submission to search engines (I occasionally test it with limited success), we have a growing list of alternative methods including: submitting XML sitemaps, pinging blog distribution services [...]

Crawling Intent, Hidden Diagram

Posted by Michael Martinez on August 20, 2007 in SEO Theory

Two current search engine optimiation philosophies are about to clash in the various SEO communities. You can already find a number of blog posts and forum discussions (and even at least one eBook) where people disclose that they use “rel=’nofollow’” on their internal links (and some experts are advising people to do this).
The misguided [...]

Less Excessive Link Reciprocation

Posted by Michael Martinez on August 17, 2007 in Link Building

What is the difference between a link farm and a link network? If you ask a group of search optimizers that question you’ll get a variety of answers, some more convincing than others.
Ask that question of a group of link managers and you’ll get two entirely different answers. How many professional linking services [...]

Finding the Perfect SEO Formula

Posted by Michael Martinez on August 15, 2007 in SEO Theory

People who rely solely on links for rankings put themselves firmly in the last possible competitive rank on the race track. They rarely take the lead and seldom keep it for long. Why is that? After all, when SEO pundits try to analyze successful Web sites, they always find thousands and thousands [...]

SEO Connectivity: Defining Community Boundaries

Posted by Michael Martinez on August 14, 2007 in SEO Theory

What do your parents, your husband or wife, your boss, you neighbors, your friends, the people you supervise, and the members of your local congregation all have in common?
You.
You are the nexus of a community of people who may be largely unaware of each other but who all have at least one thing in common: [...]

Duct Tape SEO: How To Fix Optimization That Breaks

Posted by Michael Martinez on August 13, 2007 in Content Theory

Here in the United States we like to believe you can fix anything with duct tape. I have personally seen people do things with duct tape that NASA has yet to attempt with its most sophisticated rocket systems. Duct tape is like the handyman’s miracle drug. I think there is a law [...]

The 7-Point Editorial Test For Free Articles

Posted by Michael Martinez on August 11, 2007 in Content Theory

Every now and then I submit an article to ezinearticles.com, which I still read from time to time as they have some interesting stuff there (a lot of fluff, too, in my opinion, but some good writers get through on occasion).
As someone who has reused free articles on a few sites, I am frustrated by [...]

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