Advanced SEO: SEO Visibility and Free SEO Resources

Posted by Michael Martinez on September 11, 2007 in Advanced SEO, SEO Theory

Do you understand the purpose of this article’s title?

SEO visibility is a topic that interests many people. Do you understand why?

Free SEO resources are in pretty high demand, too. Why should be self-evident. But if you were asked to explain what a free SEO resource is, what would you say?

What do you think “SEO visibility” referrs to? Does it have to do with which SEO has the most popular blog or forum? Does it have to do with which SEO generates the most news media attention? Does it refer to any SEO who speaks at a conference?

An advanced SEO (what I call a Master SEO, although other people say SEO Master) would understand my questions on a level that isn’t immediately obvious.

Advanced search engine optimization isn’t obsessed with achieving a high search engine ranking for specific keywords. Neither is advanced SEO focused on milking the long tail of search. Advanced SEO looks at deeper issues. Advanced SEO looks beneath the surface, behind the veil, past the obvious, and just short of the mysterious.

Advanced SEO watches mountains grow, take shape, and wither away.

Advanced SEO measures time on a cosmic scale with the precision of a quantum particle.

Advanced SEO is unemotional, based in principle, and doesn’t assume there are specific right answers that can be whipped out for every question. In fact, Advanced SEO assumes that all the answers are wrong.

The rhythm of Advanced SEO is sung to the tune of the SEO Method: Experiment. Evaluate. Adjust. You breathe and exhale the SEO Method. You never stop asking, “Why does this search result look the way it does?” You never have the answer. The answer is never links, nor content, nor links and content.

Advanced SEO studies the forces of tidal movements in link patterns.

Advanced SEO observes the seasonal shift of idiom in searcher queries.

Advanced SEO asks why removing one word from a page changes a dozen search results.

Advanced SEO shows you what Intermediate SEO cannot see. Advanced SEO unearths mysteries faster than it produces answers.

When you begin to look at the World Wide Web as a frothing sea of ever-tingling strands and beads, where stability is more illusion than fact, you are ready to learn the methods of Advanced SEO. You put theory down beside fact and take up grander schemes.

By definition, search engine optimization is the art of creating or modifying Web pages to rank highly in search engine results. When you can optimize a Web site for many queries, you’ve proven you have a solid foundation in Journeyman SEO — your Intermediate SEO skills are complete.

When you can optimize a network of Web sites for a thousand queries, you’re ready to begin learning Advanced SEO. The transition from Intermediate SEO to Advanced SEO begins with understanding what SEO visibility really means. You leave behind your free SEO resources because free SEO resources cannot help you achieve SEO visibility.

Do you understand what I mean by “SEO visibility” yet? SEO visibility is not gauged by how many queries you rank for. It is not affected by how many links you can capture. SEO visibility has nothing to do with appearing in forums and posting on blogs.

Your free SEO resources are useless in helping you understand what SEO visibility is all about. You can shape markets with free SEO resources. You can build empires with SEO visibility. You can carve out a niche for yourself with Intermediate SEO.

In Advanced Search Engine Optimization, you have to look at the very basic, most fundamental principles in an entirely new way. You have to understand that Intermediate SEO moves beyond fundamental SEO principles but Advanced SEO redefines those fundamental principles.

You begin with SEO Visibility.


SEO Visibility


Like any other principle, Advanced SEO Visibility is grounded in the axioms of search engine optimization. The first axiom is that you cannot control the search results. The second axiom is that no one else — not even the search engines — can control the search results.

Search results, to the Advanced SEO Visibility point of view, are too large for even Matt Cutts to comprehend. BILLIONS of queries are churned every month. The human mind simply cannot embrace them all.

The second axiom only differs from the first axiom in that it levels the playing field. No one can control the search results. You plot a course from point A to point B and do your best to bring your content safely in to port. You take some risks and probably will lose some cargo along the way.

The third axiom of Advanced SEO Visibility is that search results are not static. They always change. They are in constant motion. Think of ripples in a very large blanket slowly moving across its surface. If you take a high level view you’ll see some of those ripples. Most SEOs look at very small sections of the blanket and they rarely see their sections move.

There are no free SEO resources that show you this kind of SEO visibility. In fact, there are no SEO resources at all that are capable of showing you this kind of visibility. Some very good tools exist (most of you have never heard of them, and I have never heard of some of them). You won’t find those very good tools where you think they should be.


Advanced SEO and Free SEO Resources


If you want to find resources for Advanced SEO you have to look for conceptual tools, things that help you look at larger and larger sections of the blanket. You’ll never find a tool that shows you the whole blanket. You have to form that picture in your mind’s eye and keep it there.

When you focus on the large picture, there are no SEO disasters. No situation occurs that cannot be recovered from. If you lose a domain, you replace it. If you lose a network you build a new one. If you are driven out of one vertical you find another.

You cannot be defeated by Intermediate SEO when you play by the Advanced SEO rules. Intermediate SEOs think about how to get more links. Advanced SEOs think about how to find more suitable verticals. Volume is inconsequential. Quality transcends all the popular metrics.

There are no hub finders in Advanced SEO. Hubs are irrelevant.

There are no link barriers in Advanced SEO (do you even know what a link barrier is?).

There are no glass ceilings in Advanced SEO. You’re not concerned with the 1st position so much as you’re concerned with coverage. How much of the Web do you influence? How much of the Web do you manage? How much of the Web depends on you?

The more you build, the greater your influence becomes because you are a fulcrum. You are the point about which the level swivels to move the world.

Sweeping generalizations almost work properly in Advanced SEO because you deal more in aggregates than in details. You look more at trends than at patterns. You follow the link pathways through long and winding investigations, not to determine which pages are strong but to analyze the dynamics of linking relationships.

Advanced SEO analyzes communities. Techniques don’t work in Advanced SEO. Methodologies don’t achieve results in Advanced SEO. Advanced SEO is all about strategies, but strategies such as you would play in a board game where you influence the movement of thousands of pieces while controlling only a few.

Intermediate SEO builds a marketing plan. Advanced SEO plans a market.

Do you understand the difference? Do you see what I mean by “SEO visibility”?

If you’re wondering why your pages don’t rank, you’re not ready for Advanced SEO.

If you ask yourself, “Why do these 10 queries resemble each other?”, you may be ready to move on to something more challenging.

Advanced SEO always thirsts for more information, more knowledge. Advanced SEO never stumbles for lack of information. Advanced SEO is always ready to embrace new ideas and to resurrect old ones.

You cannot be surprised in Advanced SEO because everything changes all the time. You expect change. You measure change. You no longer see static results. Search results are not pages, they are concepts.

…you don’t become a Master until you transcend tricks and techniques. You should have reached the point where you can develop your own trends and techniques. You should be able to create a masterpiece SEO campaign, design it from start to finish, without having to rely solely upon tried-and-true SEO ideas. A true Master of the Craft understands that manipulation can be subtle.

A true Master of the Craft is subtle across vast horizons. “Abstraction is to the Master SEO what methodical application is to the Journeyman SEO.”

SEO visibility to a Master SEO is something altogether different from SEO visibility for an Intermediate SEO.

And free SEO resources simply don’t exist for the Master SEO.

5 Comments on Advanced SEO: SEO Visibility and Free SEO Resources

By wibbler on September 12, 2007 at 7:13 am

Michael,

“Advanced SEO is always ready to embrace new ideas and to resurrect old ones.”

I think the florida update is an old one - I’d like to resurrect that - for the purpose of identifying a few possibilities which I never quite grasped.

“And free SEO resources simply don’t exist for the Master SEO.”
Ok - where can I purchase Master SEO resources? Im happy to pay up.

I wonder where the heck I sit in the scheme of things - I can understand what you refer to there with the blanket ripples.

I wonder if I write 1,000,000,000 pages across 1,000,000,000 domains with the word “kangaroo” on each page - and also on each page - the word “casino”, then I wonder if it will cause ripples in the masses of casino pages.
:)

By Michael Martinez on September 12, 2007 at 7:32 am

Ok - where can I purchase Master SEO resources? Im happy to pay up.

You have to “roll your own”, as it were.

I wonder where the heck I sit in the scheme of things - I can understand what you refer to there with the blanket ripples.

Actually, many people dabble in advanced SEO without realizing it. I can draw lines but there are not many people who have been doing this for a few years who would fit neatly within all the lines.

I wonder if I write 1,000,000,000 pages across 1,000,000,000 domains with the word “kangaroo” on each page - and also on each page - the word “casino”, then I wonder if it will cause ripples in the masses of casino pages.

Just make sure the domains cannot be traced back to you. :)

If you want me to discuss the 2003 update, you’ll have to give me a set of data to work with. I would need to see Web sites that vanished, the keywords they were optimizing for, etc. Very difficult to do after the fact although Archive.org is still around.

The problem in analyzing an update that is in the distant past is that you cannot look at the search results to verify what other people are seeing.

By Jeffrey L. Smith on September 12, 2007 at 1:50 pm

Right from the initial hook, Do you understand the purpose of this article’s title? I would have to say yes.

I liked the analogy to ripples and waves, but was this really an attempt to optimize a few pivotal root phrases contextually for some unknown reason down the road? In essence like your own personal internet diary spread amongst 1000 rss feeds?

Much like one of your articles suggested, I also spend several hours a day analyzing traffic patterns, looking behind the scenes of semantics, determining how one variation in a search parameter results in distinct ramifications based on the URL’s precedence and predetermined link building / effects, such as why company A ranks better than Company B for the term service affixed to a search vs. company for example.

But in all actuality, with such an in depth understanding of search with all of your credentials, at this point you can consider it a game of chess with the engineers who are responsible for shaping the fundamental functions we observe.

I also, share your vision, obviously not as decorated in practice, but highly intuitive in regard to how search engine evaluate criteria for ranking. As an SEO Scientist, amassing the results for analytical data only point back to the medium used to analyze them at best. Search is beyond complete understanding, but the wake of what is left behind sometimes transcends the conclusion of any one result or effect.

Great post, but I will definitely be proposing some theories in the future I would like your viewpoint on. All the best Michael.

By wibbler on September 12, 2007 at 2:17 pm

“If you want me to discuss the 2003 update, you’ll have to give me a set of data to work with.”

I think you already helped out in the other post really - the domains arent what they were back then - I think its link anchor at the moment.

Some of the stuff is adult (the more competetive) so I wouldnt want to indulge you in that either.

Seriously - I think I left till last the thing I should have done first - my links……

Cheers
Wibbler.

By dodito on September 12, 2007 at 11:23 pm

Reminds me of an old 1980’s book: “Thriving on Chaos”….

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Michael Martinez is the Director of Search Strategies for 1st Query, an Internet Marketing firm offering organic SEO and PPC services.

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