October 2007

The Wikipedia Principle - How We Devalue Web Content

Posted by Michael Martinez on October 31, 2007 in SEO Theory

The Theorem of Search Engine Optimization tells us that generating optimal performance from search engine results diminishes the naturality of search results.
The Theorem of Query Space Optimization says a query space exists only as long as there is interesting content populating the query space.
As the World Wide Web becomes a more significant communication medium we […]

The Theorem of Query Space Optimization

Posted by Michael Martinez on October 30, 2007 in SEO Theory

The Theorem of Search Engine Optimization says that achieving optimal performance from search engine results diminishes the naturality of search results.
That is a very empowering statement. For a search engine, it means helping users find the content they need despite the content’s poor organization and presentation. For a search marketer, it means you […]

The theorem of search engine optimization

Posted by Michael Martinez on October 28, 2007 in SEO Theory

Search engine optimization is far from being formalized or recognized as a scientific discipline but there are axioms and rules that govern how search engine optimization works.
For example, it is axiomatic (self-evident) that search engine optimization seeks to obtain optimal performance from listings in search engine results. You are not optimizing if you don’t seek […]

The most important page on your Web site

Posted by Michael Martinez on October 25, 2007 in SEO Theory

If you had to pick one page on your site that anyone could ever see again, what would it be? I don’t think most people would choose their sites’ root URLs. Maybe some folks would, but I for one would not — not for all of my sites.
My root URLs are gateways or […]

Building trust amid SEOs’ paranoid dementia

Posted by Michael Martinez on October 25, 2007 in SEO Theory

The latest brouhaha over Google’s so-called PageRank Edit underscores the dichotomy of SEO Toolbar mentality: Toolbar addicts can’t live with Toolbar PageRank and they can’t live without it. The truth is that many SEOs cannot live without some sort of artificially validating metric.
People who look at the Web through a toolbar place themselves at […]

PageRank and Nofollow - one more time, with feeling

Posted by Michael Martinez on October 23, 2007 in SEO Theory

It seems like once the SEO community gets hold of a bad idea it just wants to love that idea until everyone who can possibly suffer the consequences of stupid practices is suffering.
People refuse to let go of this complete, total, utter nonsense idea that you can benefit from using “rel=’nofollow’” on your internal links.
Let’s […]

When site search comes up short

Posted by Michael Martinez on October 23, 2007 in Search Engine Optimization

An increasing number of voices in the SEO community are advising people to use “rel=’nofollow’” on their ancillary pages (examples include “About Us”, “Contact Us”, “Locations”, “Terms of Service”, etc.). This misguided advice doesn’t benefit anyone and on most sites won’t have much impact but where it will hurt you is if you’re relying […]

The SEO power of 25 words

Posted by Michael Martinez on October 22, 2007 in Intermediate SEO

We optimize for search through our content regardless of whether that content consists of links or huge ugly blocks of text. We can place the content on our own pages or on someone else’s pages. If you want to increase your mastery over SEO techniques you have to constantly devise your own SEO techniques. Don’t […]

Here is a stupid blog-spam tactic you should avoid

Posted by Michael Martinez on October 19, 2007 in Web spam

“This is based on the SEO theory that links to posts inside your blog are more important than links to your home page.”
An increasing number of blogs are using this language and other very obvious spam justifications to surround link spam they are creating in order to inflate the value of their own blogs.
There may […]

Site Search Optimization 2.0

Posted by Michael Martinez on October 18, 2007 in SEO Theory

There is no such thing as a perfect site search when you’re relying on the major search engines. You make your choice and you live with it. But there are thngs you can do to ameliorate the choices made by the major search engine.
First, you can create an XML Sitemap and update it […]

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