November 2007

Using Content Page Guide Optimization

Posted by Michael Martinez on November 11, 2007 in Content Theory

If you could collect all your page titles, meta descriptions, and keywords meta tags into one place and organize them as directory-style listings to your content, would you do that?
Most people would hesitate to do just that but Google does something like that in quite a few places. They provide descriptive link guides to [...]

SEO for blogs - Basic Blog Search Engine Optimization

Posted by Michael Martinez on November 8, 2007 in Search Engine Optimization

There are a million search engine optimization blogs out there and most of them have shared one or more posts about Blog search engine optimization. I’ve steered clear of the subject until now because I feel it’s been done to death.
Then again, a client just showed us their brand spanking new blog and they [...]

SEO Metrics - Search engine optimization metrics that help

Posted by Michael Martinez on November 7, 2007 in Intermediate SEO, SEO Metrics

Run a query for “SEO metrics” and you’re not likely to find anything useful, although you’ll find quite a bit of content that is relevant. The irony in this particular query runs deep.
Because there are no industry standards, there are no standard metrics. Most SEOs will look at Yahoo! backlinks and Google Toolbar [...]

15 ways to build search referrals

Posted by Michael Martinez on November 6, 2007 in Intermediate SEO

There are four major search engines: Ask, Google, Live, and Yahoo!.
There are several good meta search engines such as Dogpile, Ixquick, MetaCrawler, and Momma.
There are second-tier search engines such as AOL, Exalead, MyWay, and MyWeb.
And there are major ISP search tools such as Bellsouth, Comcast, and SBC.
That’s 15 significant search choices for the average [...]

Google Analytics’ sucky site search feature

Posted by Michael Martinez on November 5, 2007 in General

So Google finally released its site search analytics feature.
What a big deflating disappointment. This crumpy little tool is nothing more than an advertisement for Google’s Custom Search Engine.
While the technical presentation for CSE is most excellent and praiseworthy, the fact that Google won’t properly index and rank Supplemental Results Pages makes the whole process [...]

November is Directory Search Month

Posted by Michael Martinez on November 5, 2007 in SEO Theory

Brad Enslen, a long-time member of the SEO community, has launched a use directory search in November campaign. I think it’s a good idea, although I’m going to offer a twist.
Whereas Brad is promoting major directories that are well-known and generally trusted, I suggest that people find some niche directories and test their thoroughness. [...]

If your Web page could talk

Posted by Michael Martinez on November 4, 2007 in SEO Theory

If your Web site could talk to you, what would you want to ask it?
If your search results listings could talk, what would you ask them?
If you could talk to someone else’s Web site and search engine results listings, what would you ask them?
In search engine optimization we need to know many things about Web [...]

ThirdGen Web optimization and you

Posted by Michael Martinez on November 2, 2007 in SEO Theory

What should the ThirdGen Web look like? We brought users and content together in the first generation of the Web. We brought users and search together in the second generation. So what else can we bring together for the third generation?
My guess is that the combination of users and technology will define [...]

Why SEO link tools suck

Posted by Michael Martinez on November 1, 2007 in Search Engine Optimization

SEOs are easy to please. All you have to do is create a tool that performs a useless “link:” search on Yahoo! and grabs the Toolbar PageRank from Google and SEOs are happy.
What they think they learn from Yahoo!’s reported backlink data, I don’t know. They certainly don’t learn anything useful for search [...]

Previous Page