December 2007

SEO Site Architecture - Three Links For Every Page

Posted by Michael Martinez on December 10, 2007 in Link Theory

If you include a page on your Web site you should be linking to it from at least three other pages.
For a small site with fewer than 10 pages it’s okay if every page links to every other page. For a site with 10 or more pages you should start thinking about creating [...]

Optimizing Web site structure through architecture

Posted by Michael Martinez on December 7, 2007 in SEO Theory

Opinions vary on what constitutes “web site architecture”. You’ll find a variety of definitions for ‘web site architecture’ if you look for them. You can also look at the definitions for ‘architecture’ and see there is little general agreement.
In my point of view, Web site architecture encompasses both intrapage and interpage elements. [...]

Your site needs a link policy

Posted by Michael Martinez on December 6, 2007 in Link Theory

If you believe that links are endorsements you’ve been listening to too much propaganda. Links are not endorsements. They do not convey opinion. They do not express value or trust.
But have you told your visitors what your links mean to you? Have you told your visitors how they should regard your [...]

October 2007 Search Engine Market Share

Posted by Michael Martinez on December 5, 2007 in Competitive Analysis

Every month (more-or-less) I compile a summary report for search engine market share and post it at Spider-food. I’ve now uploaded the October 2007 Search Engine Market Share report to Spider-food. Among other things, the report links back to eariler reports so that people can get a feel for how these numbers change [...]

An On-page Optimization SEO Checklist

Posted by Michael Martinez on December 5, 2007 in Content Theory, SEO Theory

Every now and then it helps to run down the checklist and make sure you’re not missing anything straight-forward. A few months ago I shared an SEO checklist of fundamental steps for SEO campaigns but I don’t often discuss the on-page stuff in meticulous detail.
So let’s have a little fun and get into meticulous [...]

Three simple elements for efficient SEO

Posted by Michael Martinez on December 4, 2007 in SEO Theory

You only need to know four lines of HTML code to create a functional Web site. You only need to know six lines of HTML code to create a minimally optimized Web site. While it might be interesting to see how many variations on 6 lines of HTML code people could devise to [...]

Using multiple domains to build PageRank

Posted by Michael Martinez on December 3, 2007 in Content Theory

Until recently standard advice in the SEO community has been not to break up content across multiple domains. It’s easier to administer one domain than it is to administer multiple domains. And with one domain you can maintain one site design.
But now Google has forced people to chase PageRank because most Web content [...]

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