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A little experiment…

Posted by admin on February 21, 2008 in General

What happens when you take a link-popular blog with over 400 pages of content and change its URL structure without setting up 301 redirects?
 We’re about to find out.  Yesterday we reset Wordpress to publish all content as “www . seo-theory . com” rather than “seo-theory . com”.  Google Blogsearch already appears to be confused by [...]

Feedburner SmartFeed added

Posted by admin on February 20, 2008 in General

We have added a link to the FeedBurner SmartFeed (look at the lower right-hand margin, below the BlogRoll).  Comments and feedback if there are problems should be posted in response to this message.
 We do not plan to publish a full text feed at this time.

Wordpress spam hack - unauthorized include file class-mail.php

Posted by admin on January 8, 2008 in General

So we got hacked. Thanks to our visitors, who noticed another problem and looked under the hood, the hack was identified pretty quickly.
Someone managed to inject a file into our includes directory that inserted a lot of scarfy links to allebia.something. Simply renaming or removing the file eliminates the links. Other files that were modified [...]

This blog is being moved

Posted by admin on February 26, 2007 in General

I’m pretty fed up with blogger’s stupidity. I’m in the process of archiving this blog on a new domain and after I’m satisfied I’ve got a new blog set up I’ll begin the rebranding process.
Can’t say how long that will take. I may approve a few more comments but I’m not going to keep this [...]

SEO Theory sanity check: looking ahead

Posted by admin on February 23, 2007 in SEO Theory

It is ironic that this blog, which now ranks 1st on all four major search engines for “seo theory”, receives much of its traffic from people clicking on bookmarks or typing in the URL directly. Google Analytics is not too clear on what people search for to find this blog, but my name tops [...]

You will love these guaranteed proven free easy 100 quality links

Posted by admin on February 22, 2007 in SEO Theory

Digital Ghost recently asked what’s the most effective word you can use in a headline?. That took me back a few years. In fact, many people have studied the phenomenon of words that compel interest.
If you’re in American politics, today’s most compelling words are “we made a huge mistake (but please don’t ask [...]

Search engine love: now they crawl me, now they don’t

Posted by admin on February 21, 2007 in Link Building, Link Theory

In PageRank: Where it helps, where it doesn’t help, and other facts I noted that “one of the classic crawling strategies that Google has used is the amount of PageRank on your pages” (Source: Matt Cutts). That, of course, is only part of the story.
Another part of the story is that Google does not [...]

The alchemy of SEO magic

Posted by admin on February 20, 2007 in SEO Theory

Arthur C. Clark coined the expression “any sufficiently advanced technology seems like magic”. Las Vegas entertainers, however, know that any quick movement of the hand — combined with a bit of tacit redirection from the illusionist’s eyes — also seems like magic.
Search engine optimization seems like magic because you mix a few ingredients together, [...]

Web Intelligence Operations: What search engines don’t tell you

Posted by admin on February 19, 2007 in Competitive Analysis, Search Engine Optimization

At the highest level, we can divide the factors that affect any given page’s rankings in search results into four categories:

What the Webmaster does with the page
What other Webmasters do with their pages
What the search engines do with their data
What people search for

Technically, you can insert a fifth category between the first two: What the [...]

Lies and Half-truths SEOs pass around

Posted by admin on February 18, 2007 in Seo Myths

The recent “SEO is/isn’t like rocket science” argument was one of the most shameful episodes in the history of an extremely arrogant industry. Most of the people who dispense “communal SEO wisdom” casually refer to absolute nonsense as if it were fact. Here’s a reverse grading system you can apply to any of your favorite [...]

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