Advanced SEO


Online Reputation Management Association

Posted by Michael Martinez on May 5, 2008 in Advanced SEO

When you read the headline “online reputation management association”, what do you think first? What do you expect this article to be about?
There is not yet a definitive meaning that the expression online reputation management association confers, but it would be simple enough to create more than one definitive meaning (note: to do so […]

Systems-based Search Engine Optimization

Posted by Michael Martinez on May 2, 2008 in Advanced SEO

There are many definitions for the word “system”. When I was in technical school many years ago, our Systems Analysis class was provided a definition similar to a system is a collection of hardware, software (rules governing how the hardware functions), and people (who use the hardware) that work together to combine a specific […]

Four advanced SEO practices

Posted by Michael Martinez on April 21, 2008 in Advanced SEO

As I have pointed out myself, many people are disappointed in the SEO conferences because you cannot learn the “real” hardcore stuff from the presentations. SEO conferences nonetheless serve useful purposes because those presentations help people who are just learning about search optimization understand the basic principles and see just how much is actually […]

Principles of Advanced Search Engine Optimization

Posted by Michael Martinez on March 12, 2008 in Advanced SEO

Dana Larson reviewed SEMPO’s ‘Advanced SEO’ Course in February. The course covers five topics:

Advanced Keyword Research
SEO Diagnostic & Audit
Advanced Link Building
Editing & Optimizing pages
Reporting & Analytics

This is actually intermediate SEO. Why? Because I arrogantly say so.
Not that I’m the final arbiter of advanced search engine optimization but the really advanced stuff is […]

Coat-tail SEO Strategies

Posted by Michael Martinez on February 26, 2008 in Advanced SEO

Because of the potential traffic it may send to Web sites, a search engine creates an incentive for Web site operators to manipulate the search results. This incentive exists across all social media sites, linking resources, and the Web in general. The more helpful a Web site is in directing traffic to other […]

Why SEO pundits can’t explain search algorithms

Posted by Michael Martinez on February 21, 2008 in Advanced SEO

NOTE: Some edits have been made several days after this article was originally published.
There are people in the search engine optimization industry who don’t understand what an “algorithm” is. Technically, there are many definitions for ‘algorithm’ but the most universally useful definition could be phrased as “a set of rules to define how to […]

The Searchable Web - Ecosystem and Mechanism

Posted by Michael Martinez on February 7, 2008 in Advanced SEO

The Searchable Web is a three-point ecosystem. There are Web Publishers, Web Indexers, and Web Searchers bound together in an inextricable symbiotic relationship with each other.
You cannot have content without indexing, you cannot have searching without indexing, you cannot index without content, and there is no point in creating content or indexing it if […]

Optimizing site structures through diverse navigation

Posted by Michael Martinez on February 6, 2008 in Advanced SEO

Carlos Delrio has some interesting things to say about using NoFollow to game Google on your internal linkage. Towards the end of the article, he writes:
What you should be doing is constructing sites that better distribute linkage to deep pages. This includes selectively restricting navigation through the site, use of robot.txt and meta robots […]

Managing crawl versus managing link flow

Posted by Michael Martinez on January 28, 2008 in Advanced SEO

As I have said before, Link flow is the pathway that links forge throughout your Web site or network. People confuse link flow with PageRank because PageRank is determined (in part) by link flow. But there is another factor that determines PageRank: crawl.
Crawl is both what a search engine does when it fetches […]

Managing the SEO transition to HTML 5

Posted by Michael Martinez on January 23, 2008 in Advanced SEO

The W3C has published an early draft of the proposed HTML 5 specification. Now is the time for search engine optimizers to start looking at how to manage the transition to HTML 5. The implementation of the standard may be 1-2 years away but the SEO community does not handle standards well at […]

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