Content Theory


Large Web site design theory and crawl management

Posted by Michael Martinez on April 10, 2008 in Content Theory, Link Theory

Crawl refers to all aspects of search engine crawling. It includes:

Crawl rate (how many pages are fetched in a given timeframe)
Crawl frequency (how often a search engine initiates a new crawl)
Crawl depth (how many clicks deep a search engine goes from a crawl initiation point)
Crawl saturation (how many unique pages are fetched)
Crawl priority […]

Large website design and optimization theory

Posted by Michael Martinez on April 9, 2008 in Content Theory, Link Theory

We have an in-house working group that focuses on Large Web Site Design Theory. Although I cannot share many details about what the group does I want to discuss Large Website Design Theory (did you notice I spelled “website” as “web site” and vice versa?). Every growing blog has the potential to become […]

Duplicate content - I said duplicate content

Posted by Michael Martinez on April 1, 2008 in Content Theory

Duplicate content has been getting a lot of bad press lately. People in the SEO community have been advising Webmasters to avoid duplicate content for years, and now people are being told to block it off from spiders so they can sculpt their PageRank. (Note: I recently told someone I had said all […]

Prioritizing content for search, people, and you

Posted by Michael Martinez on March 25, 2008 in Content Theory

When you have more than enough content you need to figure out which content is the most important for you, your visitors, and other shadowy figures on the periphery of your visibility. Contrary to popular assumption, the root URL for a domain is not necessarily its most important page. Contrary to current SEO […]

This page intentionally left blank

Posted by Michael Martinez on March 11, 2008 in Content Theory

There was a project — which appeared to be a joke, in my opinion — called This Page Intentionally Left Blank. You can still find it by searching for “This page intentionally left blank”. If you study the page closely (it should take the slowest mind only a few seconds) you’ll see that […]

The art of optimizizing with articlets

Posted by Michael Martinez on March 7, 2008 in Content Theory

People have no problem talking about themselves or their companies but they become reluctant and obstinate when you suggest that they “create content” for their Web sites. The average business owner creates more content for his or her Web site in a week than will be actually posted on the Web in their life […]

Building Content For Search

Posted by Michael Martinez on January 17, 2008 in Content Theory

A few paragraphs of text can go a long way. For example, you could write a 1000-word essay and post 250 words across each of four pages and slather those pages with AdSense. That’s what conventional SEO wisdom tells us (at least, it’s advice still being given out in a popular SEO forum).
Personally, […]

Optimizing with complex pages

Posted by Michael Martinez on January 14, 2008 in Content Theory

In terms of link relationships, there are three kinds of Web pages: those that link to other pages within the same “site”, those that link to other sites, and those that link nowhere. You should never create a page that doesn’t link out.
Every page on your site should link to at least one other […]

Micropages - State of the art content structures

Posted by Michael Martinez on December 12, 2007 in Content Theory

The odds are pretty good that if you have been surfing the Web for at least a year you have seen a micropage and not recognized it for what it is. If you have been surfing the Web for at least five years the odds are pretty good that you HAVE seen a micropage […]

An On-page Optimization SEO Checklist

Posted by Michael Martinez on December 5, 2007 in Content Theory, SEO Theory

Every now and then it helps to run down the checklist and make sure you’re not missing anything straight-forward. A few months ago I shared an SEO checklist of fundamental steps for SEO campaigns but I don’t often discuss the on-page stuff in meticulous detail.
So let’s have a little fun and get into meticulous […]

Next Page