Content Theory

The art of optimizizing with articlets

Posted by Michael Martinez on March 7, 2008 in Content Theory

People have no problem talking about themselves or their companies but they become reluctant and obstinate when you suggest that they “create content” for their Web sites. The average business owner creates more content for his or her Web site in a week than will be actually posted on the Web in their life [...]

Building Content For Search

Posted by Michael Martinez on January 17, 2008 in Content Theory

A few paragraphs of text can go a long way. For example, you could write a 1000-word essay and post 250 words across each of four pages and slather those pages with AdSense. That’s what conventional SEO wisdom tells us (at least, it’s advice still being given out in a popular SEO forum).
Personally, [...]

Optimizing with complex pages

Posted by Michael Martinez on January 14, 2008 in Content Theory

In terms of link relationships, there are three kinds of Web pages: those that link to other pages within the same “site”, those that link to other sites, and those that link nowhere. You should never create a page that doesn’t link out.
Every page on your site should link to at least one other [...]

Micropages - State of the art content structures

Posted by Michael Martinez on December 12, 2007 in Content Theory

The odds are pretty good that if you have been surfing the Web for at least a year you have seen a micropage and not recognized it for what it is. If you have been surfing the Web for at least five years the odds are pretty good that you HAVE seen a micropage [...]

An On-page Optimization SEO Checklist

Posted by Michael Martinez on December 5, 2007 in Content Theory, SEO Theory

Every now and then it helps to run down the checklist and make sure you’re not missing anything straight-forward. A few months ago I shared an SEO checklist of fundamental steps for SEO campaigns but I don’t often discuss the on-page stuff in meticulous detail.
So let’s have a little fun and get into meticulous [...]

Using multiple domains to build PageRank

Posted by Michael Martinez on December 3, 2007 in Content Theory

Until recently standard advice in the SEO community has been not to break up content across multiple domains. It’s easier to administer one domain than it is to administer multiple domains. And with one domain you can maintain one site design.
But now Google has forced people to chase PageRank because most Web content [...]

Using Content Page Guide Optimization

Posted by Michael Martinez on November 11, 2007 in Content Theory

If you could collect all your page titles, meta descriptions, and keywords meta tags into one place and organize them as directory-style listings to your content, would you do that?
Most people would hesitate to do just that but Google does something like that in quite a few places. They provide descriptive link guides to [...]

Measuring the quality of a Web page

Posted by Michael Martinez on October 8, 2007 in Content Theory

At the risk of losing PPC marketers who have to think in terms of search engine guidelines, let’s talk about page quality. There are many different page characteristics we can use to determine the quality of a page. There are also different types of quality or different qualities that can and should be [...]

Scooping up visibility on the Web

Posted by Michael Martinez on September 28, 2007 in Content Theory

Fans of Edgar Rice Burroughs can rejoice. At long last his Carson Napier stories are being brought to the silver screen. Angelic Pictures has acquired the film rights to all five of Burrough’s Pirates of Venus books. The first movie, The Pirates of Venus, is due to be released to theaters in [...]

Utility snippets and incidental links

Posted by Michael Martinez on August 27, 2007 in Content Theory, Link Theory

There are three types of internal links we can give ourselves: navigational links, embedded links, and incidental links.
Most people should know the basics for navigational links: use descriptive anchor text relevant to your content; use absolute URLs (especially if you mix HTTP with HTTPS content or use templates for multiple sub-domains); make sure your navigation [...]

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