General

Brief hiatus

Posted by Michael Martinez on May 8, 2008 in General

In case it hasn’t become obvious, I am swamped and just too busy to write new posts this week.
I’ll get back on track with some SEO Theory posts starting again Monday. Have a good weekend.

Ballmer blinks but search still suffers

Posted by Michael Martinez on May 4, 2008 in General

Now that Steve Ballmer has thrown in the towel and given up on buying Yahoo!, people are free to engage in artisitic analysis about what might have happened. Based on Ballmer’s statements in various statements to Yahoo!, Microsoft employees, and the media, it appears that all he really wanted was to capture Yahoo!’s PPC [...]

Jason Gambert and SEO

Posted by Michael Martinez on May 1, 2008 in General

What follows is my own personal opinion and does not necessarily reflect the opinions of my employer, co-workers, or associates.
Jason Gambert wants to own the SEO trademark for our own good, to prevent “bad” SEOs from tarnishing the reputation of the industry. Because they disagree with his methods, many SEOs refuse to link directly [...]

SEO Glossary updated

Posted by Michael Martinez on April 29, 2008 in General

I have updated the SEO Theory SEO Glossary with new definitions (culled from more recent SEO Theory posts). I’ve also standardized the entry formats although I’ve left the commentary in place. I’ll probably come back and clean up the commentary in the next update. You’ll see I added a section on search [...]

A day in the life…

Posted by Michael Martinez on April 18, 2008 in General

Wake up.
Check the rankings. Spam doing good. Have breakfast.
Hit the train. Walk to office and ignore co-workers trying to socialize.
Check the rankings. Spam doing good. Have a snack.
Go to meeting. Production off schedule because of last-minute changes I said I would not make the day before. Make more [...]

Michael Arrington doesn’t get search

Posted by Michael Martinez on April 10, 2008 in General

Michael Arrington seems to feel that it would be better for the Web if Microsoft absorbs Yahoo!.
As I have pointed out before, Microsoft cannot possibly build a unified brand quickly enough to retain combined market share with Yahoo! Nor will Microsoft allow the Yahoo! brand to co-exist on an equal level with the Microsoft [...]

How not to design an “advanced” SEO conference

Posted by Michael Martinez on April 4, 2008 in General

I told Todd this morning that I have absolutely no interest in attending the “SMX Beginners” conference scheduled for Seattle this June 3 and 4. The agenda looks like a typical “introduction to basic SEO” schedule.
“Blow your mind link building techniques”. Oh, for the love of Jason Calcanis, Ted Leonsis, and Dave Pasternack, [...]

Any help for an odd qmail spam exploit?

Posted by Michael Martinez on March 16, 2008 in General

I’ve been using qmail on the Xenite server for several years now. The current server, I believe, was set up in 2004. In 2005 email spammers began using Xenite as a relay and we were told to change our /var/qmail/control/helohost to explicitly reference mail.xenite.org so we did that, naively thinking the evil email [...]

Changes at Spider-food

Posted by Michael Martinez on February 27, 2008 in General

Brad Enslen recently resigned as a moderator at Spider-food. I am the last to hold down the fort.
J.K. Bowman started Spider-food in 2000. He was, like me, what Danny Sullivan calls a second generation SEO. J.K. and I met through JimWorld and after I had left that community J.K. enticed me to [...]

Conclusion of SEO test

Posted by Michael Martinez on February 22, 2008 in General

So, our blog is now back to NOT using “www” in the published URL and our SEO test has reached a concluding point. That is, we confirmed that changing Wordpress URLs confuses us.
However, This is an SEO Test Part 2 appeared in Google Blogsearch pretty quickly without the “www” in the URL. I [...]

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