Link Building

Posts with link building suggestions, analysis, and commentary.

Where to buy PageRank-passing links

Posted by Michael Martinez on November 28, 2007 in Link Building

Disclaimer: Opinions expressed in this post are my own and do not necessarily reflect those of my employer, co-workers and associates, or anyone else. Specific actions, suggestions, and techniques are not necessarily used by or endorsed by my employer, co-workers and associates, or anyone else.
Note: To the best of my knowledge, none of my […]

Less Excessive Link Reciprocation

Posted by Michael Martinez on August 17, 2007 in Link Building

What is the difference between a link farm and a link network? If you ask a group of search optimizers that question you’ll get a variety of answers, some more convincing than others.
Ask that question of a group of link managers and you’ll get two entirely different answers. How many professional linking services […]

Linking in a searchless Web

Posted by Michael Martinez on August 8, 2007 in Link Building

Link building has become the heart and soul of most SEOs’ strategies these days. But there was a time when linking networks were necessary for Web sites to build traffic because most people didn’t even know the search engines existed.
So let’s take off the SEO Theory mantle for a moment and imagine a Web […]

High Quality Links: Help with internal link structure in SEO

Posted by Michael Martinez on July 18, 2007 in Link Building, Seo Myths

SEO Theory has received a strange burst of search referral traffic over the past few days, perhaps in response to last week’s series of articles on Backlinks and Backlink Theory. It seemed like an opportunity to boost my internal links and to say something more about links to external sites and SEO.

High Quality Links

The […]

SEO External Links - How do external links help SEO?

Posted by Michael Martinez on June 27, 2007 in Link Building, Link Theory

A lot of you seem to be interested in the expression “SEO external links”. So, okay, here is a post about SEO external links. But before I spam SEO external links to death for you, let me digress for a moment about optimizing for long-tail searches.
Some of you have already noticed that I […]

When URLs divide: Managing search engine crawling

Posted by Michael Martinez on June 19, 2007 in Link Building, Link Theory, SEO Theory

Canonicalization is now well-known and understood so people are generally very good about setting up 301 redirects and setting the canonical status of their domain names in Google Webmaster Central, in their server configurations, etc.
Many Webmasters (and SEOs) remain somewhat backwards about using consistent linking formats for their internal links. Relative URLs don’t hurt […]

Link Building Basics: Why your link strategy sucks

Posted by Michael Martinez on May 2, 2007 in Link Building

Another hopeful self-published author dropped by the SF-Fandom forums to tell us about his book. I wish every self-published author all the success in the world, I really do. But dropping by a forum to promote your book is about as ineffective as dropping by a forum to tell people to buy products […]

The incredible untouchable links

Posted by Michael Martinez on April 17, 2007 in Link Building, Link Theory

You want to manipulate Google’s search results through link anchor text. Google doesn’t want you to do that. That’s really what it comes down to.
No matter what Google does to prevent you from manipulating link anchor text, you will always find ways to do it. Google can at best only hope to […]

Would you like links with that copy?

Posted by Michael Martinez on April 16, 2007 in Link Building

Xenite.Org received another link request this weekend. Actually, we received two and I’m still thinking about one of them. But the other request was doomed from the start. Someone sent us a press release.
There are no pages on Xenite.Org that ask people to submit press releases to us. We are not […]

All the link-building rules you will ever need

Posted by Michael Martinez on April 13, 2007 in Link Building, Link Theory

So I was reading SE Roundtable’s report on the 2007 SES New York Linking Strategies session. I was not only disappointed to see such lame, outdated advice being shared at a major conference, I was convinced that we made the right decision not to send me to New York.
Most people know that I’m highly […]

Next Page