Link Building

Link Building Basics: Why your link strategy sucks

Posted by Michael Martinez on May 2, 2007 in Link Building

Another hopeful self-published author dropped by the SF-Fandom forums to tell us about his book. I wish every self-published author all the success in the world, I really do. But dropping by a forum to promote your book is about as ineffective as dropping by a forum to tell people to buy products [...]

The incredible untouchable links

Posted by Michael Martinez on April 17, 2007 in Link Building, Link Theory

You want to manipulate Google’s search results through link anchor text. Google doesn’t want you to do that. That’s really what it comes down to.
No matter what Google does to prevent you from manipulating link anchor text, you will always find ways to do it. Google can at best only hope to [...]

Would you like links with that copy?

Posted by Michael Martinez on April 16, 2007 in Link Building

Xenite.Org received another link request this weekend. Actually, we received two and I’m still thinking about one of them. But the other request was doomed from the start. Someone sent us a press release.
There are no pages on Xenite.Org that ask people to submit press releases to us. We are not [...]

All the link-building rules you will ever need

Posted by Michael Martinez on April 13, 2007 in Link Building, Link Theory

So I was reading SE Roundtable’s report on the 2007 SES New York Linking Strategies session. I was not only disappointed to see such lame, outdated advice being shared at a major conference, I was convinced that we made the right decision not to send me to New York.
Most people know that I’m highly [...]

Putting links into your visitors’ hands

Posted by Michael Martinez on April 9, 2007 in Link Building, Link Theory

One of the least discussed methods of building links is the gizmo offer. As you build content and value into your Web site, you may find it useful to include a content gizmo on your site. If it makes sense, offer that content gizmo to other people for inclusion on their sites. [...]

Four Sources of Links

Posted by Michael Martinez on March 20, 2007 in Link Building, Search Engine Optimization

Everyone wants links. In today’s search environment, the key to linking success begins with understanding where links come from, how you get them, how you use them, and why you really need them.
There are four sources of links (in descending order of importance):

Your internal navigational links
The links you give yourself from other sites
The links [...]

Search engine love: now they crawl me, now they don’t

Posted by admin on February 21, 2007 in Link Building, Link Theory

In PageRank: Where it helps, where it doesn’t help, and other facts I noted that “one of the classic crawling strategies that Google has used is the amount of PageRank on your pages” (Source: Matt Cutts). That, of course, is only part of the story.
Another part of the story is that Google does not [...]

How to build long-lasting trusted value-passing links

Posted by admin on February 8, 2007 in Link Building, Link Theory, Supplemental Pages

With each algorithmic update Google moves closer to providing less and less trustworthy search results because it continues to apply an arbitrary standard of trust that is neither documented nor understood. What Google has publicly stated and what it has clearly done is move away from a blind trust in the Web’s mythical democratic [...]

How much would you pay for this link?

Posted by admin on December 12, 2006 in Link Building

When Rand Fishkin came back to Seattle from the December 2006 SES Chicago, he wrote on SEOmoz that “Search Engines Say OK to Pay-per-Post Services”. If you follow that link, you’ll find a comment where Google Webspam engineer Matt Cutts says:
Just to chime in and expand on Adam’s comment: Google wants to do a [...]

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