Search Engine Optimization

SEO Technique: Optimizing through copy blocks

Posted by Michael Martinez on October 11, 2007 in Search Engine Optimization

I don’t often share specific SEO tips and techniques because their usefulness doesn’t last very long, they may not work for everyone, and people sometimes take my ideas and turn them into spam techniques. While I cannot stop anyone from scripting specific ideas, the search engines do look for emerging patterns in Web page [...]

Site Search - Google 0, Yahoo! and Microsoft 2

Posted by Michael Martinez on October 4, 2007 in Search Engine Optimization

I have occasionally pointed out that one of the best ways to study search engine optimization is to look at site searches. You won’t get a better picture of how a search engine sees your site than by asking the search engine to show you content that you know is there.
You really cannot count [...]

SEO Checklist: Fundamental steps for every SEO campaign

Posted by Michael Martinez on September 12, 2007 in SEO Theory, Search Engine Optimization

Keyword Analysis
Also called “keyword research”, keyword analysis is the starting point for all search engine optimization. Use your keyword research to determine where your content should be visible AND to analyze the market you’ll be approaching.
Keyword analysis works best if you consider query trends over the past 1-2 years.
Keyword analytics tools are mediocre at [...]

Search engine optimization for cosmetic dentists

Posted by Michael Martinez on September 12, 2007 in SEO Case Studies, Search Engine Optimization

Cosmetic dentistry may not seem like the most challenging vertical to compete for in search engine optimization but apparently a few people are looking for information on search engine optimization for cosmetic dentists and search engine optimization for dentists. Dentistry and cosmetic dentistry share some search visibility needs but they also have their own [...]

When Google dumps the Web from its index

Posted by Michael Martinez on August 29, 2007 in Search Engine Optimization

Google has been dumping millions of Web pages from its index for at least two weeks, perhaps since the end of July. I have opened threads about the August 2007 Google Update (for lack of a better name) at Highrankings (August 2007 Google Update) and Spider-food (August 2007 Google Update).
People are welcome to private [...]

Diary of a Mad SEO Gooroo

Posted by Michael Martinez on August 7, 2007 in Search Engine Optimization

So you want to know how to get some PageRank? I could tell you but then Googlers who read this blog would run back to Matt Cutts and tattle on me. And the problem with sharing techniques in the open is that as soon as everyone picks up on them, a huge massive [...]

The odd little queries of June 2007

Posted by Michael Martinez on July 3, 2007 in General, Search Engine Optimization

Since I’m “old school” SEO I spend a lot of time looking at search referral strings in statistics reports. It amazes me what people search for where they’ll actually click on a result and visit a Web site. Like, how many backlinks does a feed give you? Oddly enough, SEO Theory currently [...]

Good copy: You are who you write about

Posted by Michael Martinez on June 21, 2007 in SEO Theory, Search Engine Optimization

Relevance is a meaningless concept without copy. Copy is relevant to the query. Sometimes the copy is found off the page, and as we all know some search engines believe that off-page copy is actually useful for determining relevance.
For example, you could say that anchor text describing the Google query ‘failure in the [...]

The Algorithm - People want to know about ‘The Algorithm’

Posted by Michael Martinez on June 13, 2007 in Search Engine Optimization

There is an old SEO myth that says something like, “If you can put your keywords into your title tag three times, that’s just right”. I don’t know who comes up with this nonsense, but it does get passed around a lot.
The magic number for search engine optimization for many years was three (3). [...]

More answers to SEO questions

Posted by Michael Martinez on June 12, 2007 in SEO Theory, Search Engine Optimization, Supplemental Pages

I don’t really have time (or the inclination) to do 101 questions today, but it seems a lot of interesting queries have brought people to SEO Theory in June. So let’s dip into the mailbag — er, the query referral bag, and see what people want to know today.

ask algorithm

Oddly enough, the Ask algorithm [...]

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