Seo Myths

Posts about mistaken ideas, unprovable concepts, and other myths that some, many, or most search engine optimizers may believe to be true.

Meta tags DO matter — get it right for a change

Posted by Michael Martinez on May 13, 2008 in Seo Myths

The latest legal news roundup on SEOmoz includes an erroneous statement. Sarah Bird, Esquire writes about meta tags: “While not valuable for rankings, metatags (at least title and descriptive tags), are important for SEM. “.
Bullshit.
I don’t expect attorneys to understand search engine optimization as well as I do but when you make a statement […]

SEO Secret - Search engine link and SEO link building

Posted by Michael Martinez on February 25, 2008 in Seo Myths

The most popular myth being passed around the SEO world is that “it’s all about links” or, to put it another way, “links are more important than content”.
The difference between ignorance and incompetence is that an ignorant person generally concedes to being ignorant; incompetent people who forge ahead despite their ignorance don’t acknowledge that they […]

Google’s supplemental index is still biting your ass

Posted by Michael Martinez on January 30, 2008 in Seo Myths

The latest myth sweeping across the SEO community is that Google’s Supplemental Results Index no longer matters — in fact, many people are even saying it no longer exists, that it was merged with Google’s main index.
Of course, many people in the SEO community wrongly believe that the old “site:domain -gobbledy gook” method no longer […]

It’s not a penalty if …

Posted by Michael Martinez on January 3, 2008 in Seo Myths

Google unleashed significant churn in its search results this week. There are four possible reasons for why I might be seeing that churn (those four reasons should be permanently etched into your heart). SERP churn happens every week, every day in some cases. It’s normal, ordinary, everyday stuff in the world of […]

SEO Nonsense - Sculpting PageRank Builds Muscle

Posted by Michael Martinez on November 26, 2007 in Seo Myths

I see that certain voices are once again advocating the idiocy of managing PageRank through the use of “rel=’nofollow’”.
I could compose yet another long-winded argument debunking the nonsense but I’ve already done that more than once. So, while it’s true there are plenty of gullible people in the SEO community who run around from […]

SEO Myth: Search engines favor large domains

Posted by Michael Martinez on October 2, 2007 in Seo Myths

As the owner of more than one large content domain that has been actively adding content and links since 1997, I can honestly say that I have personally seen the so-called “large domain effect” many times, where you add a new page or section about a new topic and you get almost instant rankings success.
As […]

The PageRank control myth and the nofollow-for-SEO myth

Posted by Michael Martinez on August 31, 2007 in Seo Myths

Where does your PageRank come from?
Does the little PageRank fairy visit your links at night and sprinkle PageRank dust on them? Do other people go buy it from authorized PageRank resellers and then distribute it to their friends?
There are a couple of major voices in the industry spreading some absolute nonsense about PageRank and […]

The rules of SEO Idiocy

Posted by Michael Martinez on August 8, 2007 in Seo Myths

Any idiot can create a Web page that makes money. Spammers do it with automated software all the time, and I would say that most idiots are actually smarter than software. Most.
Once in a while someone will take something I write to a forum guru and ask for an opinion. Some forum […]

Trusted Site SEO: Build Trust Authority SEO

Posted by Michael Martinez on July 24, 2007 in SEO Theory, Seo Myths

If the title makes no sense, its because some of your queries make no sense. Oh, I understand well enough what some people are looking for (and it ain’t Jerry Brassfield — geeze, that guy is popular). You’re looking for the scoop on Trust. Many of you seem to think it has […]

High Quality Links: Help with internal link structure in SEO

Posted by Michael Martinez on July 18, 2007 in Link Building, Seo Myths

SEO Theory has received a strange burst of search referral traffic over the past few days, perhaps in response to last week’s series of articles on Backlinks and Backlink Theory. It seemed like an opportunity to boost my internal links and to say something more about links to external sites and SEO.

High Quality Links

The […]

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