Seo Myths

Trusted Site SEO: Build Trust Authority SEO

Posted by Michael Martinez on July 24, 2007 in SEO Theory, Seo Myths

If the title makes no sense, its because some of your queries make no sense. Oh, I understand well enough what some people are looking for (and it ain’t Jerry Brassfield — geeze, that guy is popular). You’re looking for the scoop on Trust. Many of you seem to think it has [...]

High Quality Links: Help with internal link structure in SEO

Posted by Michael Martinez on July 18, 2007 in Link Building, Seo Myths

SEO Theory has received a strange burst of search referral traffic over the past few days, perhaps in response to last week’s series of articles on Backlinks and Backlink Theory. It seemed like an opportunity to boost my internal links and to say something more about links to external sites and SEO.

High Quality Links

The [...]

Why your domain name sucks

Posted by Michael Martinez on June 26, 2007 in SEO Theory, Seo Myths

There is currently another discussion on the LED Digest about domain name construction. This topic comes up often in various online marketing discussion groups. It’s not really an SEO issue but the question is almost always phrased as an SEO question:”Should I include hyphens or underscores in my domain name?”
A similar question was [...]

SEO Myth: Press releases for SEO

Posted by Michael Martinez on June 22, 2007 in SEO Theory, Seo Myths

I was reading The Crowded World of Press Release SEO by Greg Jarhoe and noticed something odd. He wrote, “It signals that adoption of the innovation called search engine promotion in 2004, press release optimization in 2005, and press release SEO in 2006 has moved from the early adopters to the early majority.”
Hm. [...]

The relevant link myth

Posted by Michael Martinez on June 18, 2007 in Seo Myths

Relevance only counts in search engine results.
Unfortunately, somewhere along the way the search engine optimization community came to the misguided conclusion that relevance is important for links. Many SEO experts now routinely advise people to get only “relevant links from relevant pages”, and wherever possible those links should only come from pages that themselves [...]

The Great Reciprocal Linking Myth

Posted by Michael Martinez on June 11, 2007 in Link Theory, Seo Myths, Web spam

There are three kinds of Web sites people are most likely to link to:

Their own sites (the “sister” sites linking syndrome)
Their friends’ and relatives’ sites (the “buddy network” syndrome)
The sites that rank first on search engines for related topics

People do occasionally link to very well-qualified sources of information, but such links are rare [...]

Silly myths many SEOs still believe

Posted by Michael Martinez on May 8, 2007 in Seo Myths

Search engine optimization is an ever-changing field of truths, truisms, ideas, and beliefs. It’s the most evolutionary faith-based system I’ve ever encountered because things change every year.
Nonetheless, despite the fact that many SEO gurus tell you to constantly experiment, evaluate, and adjust a lot of well-known SEOs occasionally get a bad idea stuck in [...]

SEO Mythology: Old Domains Versus New Domains

Posted by Michael Martinez on April 15, 2007 in Seo Myths

Question: What does this query have in common with this query, this query, and this query?
The domain was registered in October 2006. It was apparently launched in January 2007. So here we are in April 2007 and the domain is ranking well for several different expressions.
They’re not what SEOs would consider to be [...]

The Long Dark Linktime Of The Web

Posted by Michael Martinez on March 26, 2007 in Link Theory, Seo Myths

Not every link counts.
One of the most poorly understood principles of search engine optimization is that gluttonous linking will always destroy its own value. In most competitive queries, links don’t make nearly as much difference as SEOs today believe. You can look at how search engines evaluate pages in a very simplistic way:

Do [...]

I link, therefore I spam

Posted by Michael Martinez on March 8, 2007 in Link Theory, Seo Myths

There is an editorial choice behind every spam link. Think about it. Links don’t just magically appear out of thin air. Someone makes an effort to create links, even if that effort consists only of sending a robot out to hammer blog comments with irrelevant link content.
Editorial review is a very thin behind which to [...]

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