SEO Theory

Evolving Web infrastructure impacts search optimization

Posted by Michael Martinez on July 9, 2008 in SEO Theory

Netcraft’s June 2008 Web server survey shows an interesting trend has developed over the past two years.
Domain name registrations exploded around March 2006. At the same time a slight increase in active domain names took a slightly sharp upturn that has been pretty steady over the past 27 months.
However, starting around late 2005 (about [...]

How your virtual Googles shape your SEO ideas

Posted by Michael Martinez on July 8, 2008 in SEO Theory

Every now and then someone will mention some SEO technique to me and watch my reaction. I’m not sure what people expect to see or hear from me if I disagree with a technique. Just because I choose not to use an idea doesn’t mean it won’t work.
In fact, search engine optimization is [...]

The Layman’s Guide to How to choose an SEO

Posted by Michael Martinez on July 1, 2008 in SEO Theory

Search Engine Roundtable noticed that Google has updated its SEO advice. The Googler questions are okay but I don’t think they go far enough (and perhaps that is best, as I was concerned at first that Google may be showing too much initiative in the area of judging SEOs).
Over on the LED-Digest, Sandra Combs [...]

SEO Experts and Expert SEO Services

Posted by Michael Martinez on June 30, 2008 in SEO Metrics, SEO Theory, Seo Myths

The new buzzword in town seems to be “SEO expert”. It’s not longer enough for people to tout themselves as professional SEOs — now we’re all going to be experts. Heck, if you don’t feel like an expert, someone will be glad to take your money and teach you to be an expert. [...]

Determining relevance, authority, and accuracy in search engine optimization

Posted by Michael Martinez on June 27, 2008 in SEO Theory

There are many definitions for relevance, some of which have been proposed specifically for search engineering and/or search engine optimization. Any definition of “relevance” that speaks of quality or importance or authority misses the mark, in my opinion. Relevance has nothing to do with qualitative measurements with respect to how much a document [...]

The optimization of science search

Posted by Michael Martinez on June 25, 2008 in SEO Theory

There is a new science news aggregator in town. It’s called Eureka!, built on Drupal, and it’s the artificial intelligence behind the new science news resource esciencenews.com (the actual site name is e! Science News). The site’s founder was dissatisfied with the lack of actual science news in Google and Yahoo! news feeds. [...]

Lost Rankings or Drop In SERPs

Posted by Michael Martinez on June 20, 2008 in SEO Theory

I read a transcript of the Google Webmaster Chat this morning and noticed that the Googlers (especially Susan Moskwa) were careful to deflect all questions from people whose sites had recently lost rankings in the Google search results. We just went through a period, a couple of weeks ago, where the Google search results [...]

Questions every SEO should be able to answer

Posted by Michael Martinez on June 19, 2008 in SEO Theory

So you think you’ve got what it takes to be an SEO technician. Let’s test your knowledge and ability. Here are 8 questions that challenge statements or assumptions made by SOME members of the SEO community on one or more occasions. The correct answers are not all immediately obvious. Take your [...]

Trends in SEO link building since 2004

Posted by Michael Martinez on June 17, 2008 in SEO Theory

I’ve been playing with Google Trends lately since they added the relative values to the charts. Trends analysis is a very important part of SEO theory, but not just for picking out queries to target for optimization. Glance at these two charts for just a few seconds and then read my comments below.

Google [...]

How to use SEO Theory for the best return on investment

Posted by Michael Martinez on June 16, 2008 in SEO Theory

Preamble - How to apply SEO Theory in real SEO
We occasionally hear from people who say they try to implement the ideas I share on SEO Theory but they don’t see good results. That’s understandable because I sometimes delve into more theoretical concepts and leave out the applied techniques. This blog is [...]

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